So, what does your Human Design Profile have to do with your marketing strategies?
Everything!
It can tell you what your audience really wants from you? What is the best, most natural thing for you to share to build that aligned audience that will buy from you?
Yep, I’m talking about marketing your services in the most natural + aligned way for YOU.
I like to think of the different profile numbers as a keynote of how you naturally connect + communicate with your audience, as well as, the natural marketing strategies for putting yourself, your product, + your content out there.
So, how do you read your profile? Your profile is made up of 2 numbers. Mine is a 3/5 profile. The first profile number is your conscious self, or the one you are most aware of where the second profile number is your more unconscious self that others can see in you but you cannot control. Only witness + be aware of.
Introverted vs Extroverted: I have found that the lower the profile number, the less that number needs people interaction. Kind of like a yin/yang approach. Most of us have both a more introverted profile number + a more extroverted profile number to give us balance. The only exception I’ve came across is a 4/6 who is social + is designed to be observed.
What do you share? Profiles + wisdom: Each of us have things we love to do + ways to go about learning more about them. Once I understood my 3rd line likes to explore + experiment, it gave me permisson to do just that.
1 lines like to research the crap out of things. Down the rabbit hole is your thing!
2 lines have a natural tendency to get creative + learn more about mastering something they love as long as they have the alone time to wrap their mind around it all. Then they are surprised when someone watching asks for them to share it with others.
3 lines love to experiment + experience people out + about, but love to be home to try it themselves.
4 lines feel secure when they know what’s next, but often engage with their network connections to get intel + share resources.
5 lines love to understand + share what they figured out. Setting expectations + being yourself are key to authentic connections.
6 lines are a combination of all the profiles gathering wisdom along the way.
Profiles + their audience: Your audience that is most in alignment with you, who will respond to you + buy from you is not something you go and find. They find you. How? buy sharing what comes naturally from you. Here is what I have observed from the 6 profiles + what their audiences really respond to. Please keep in mind, whatever you are pulled to share is what you should be sharing. I don’t want to you second guess or talk yourself out of sharing what is truly you.
What your audience really loves from you:
1’s audience wants to know what you know
2’s audience wants to know how to do what you’re naturally good at
3’s audience wants to know what worked + what didn’t, try new things
4’s audience wants to feel connected + have access to your resources
5’s audience wants practical solutions in bit size pieces
6’s audience wants to learn from your experiences through your systems + processes
Another question I get is, “What do I share when I don’t know what to share?”
Here are some simple ideas for each Profile to create something to respond to:
1 lines- sharing information or what you learned. What rabbit hole have you gone down lately?
2 lines – share something that comes naturally to you, What can you NOT get enough of?
3 lines – something that works or didn’t for you, something that really pisses you off or you cannot live without!
4 lines – resources, what is something/someone you cannot recommend enough?
5 lines – teach something, share practical tips on something you figured out this week
6 lines – something you have learned that’s you practice or use everyday, like how you start your day? Your creative process?
And this is just the beginning!
Just keep this in mind: You have everything inside of you to naturally + gracefully build that audience that loves you + your work.
You don’t have to go looking for them. They will find you.
All you have to do is share what comes naturally to you + your audience will show up ready for more.
